Cernavio Academy
Opportunity intelligence, made clear.
How to turn tenders, insolvency signals, succession, news triggers and website visitors into a predictable sales pipeline. Practical know-how, playbooks and the language of the feed, in one place.
Learning path
Five signal worlds, five paths to an order
Every signal world works differently. Here you learn which signals matter, where they come from and how to turn them into a first conversation.
Spot tenders early
Where public contracts emerge, how to sharpen search profiles and never miss a deadline again.
LearnDistressRead distress as opportunity
Insolvency and financial trouble open supplier windows. Recognise opportunity and risk at the same time.
LearnM&A / SuccessionUse succession and M&A
Shareholder changes and sales reshape purchasing decisions. Find the right window to reach out.
LearnTriggerTriggers and construction
Council resolutions, registry and news triggers reveal projects before they go to tender.
LearnVisitorIdentify website visitors
Turn anonymous interest into company profiles, and turn traffic into concrete leads.
LearnFrom the blog
Latest articles
In-depth analysis and practical guides, expanded continuously.
Setting up market observation in sales without cutting corners on privacy
Using public sources for B2B market observation: legal basis, data minimisation, the line to competition law and clean processes inside the CRM.
ReadFundamentalsData quality in sales research: why signals fail
Why good sales signals fail on bad data, and how clear quality criteria, entry validation and curation keep your pipeline trustworthy.
ReadSalesFrom signal to first conversation: turning triggers into meetings
How a public trigger becomes a first conversation: which events count, how long the window stays open and how to keep the approach factual rather than promotional.
ReadTendersPublic tenders: when bidding pays off for mid-sized suppliers
When is a public tender worth bidding for? Lot-based awards, EU thresholds, the formal mistakes that get bids excluded and how to make the bid-no-bid call early.
ReadGlossary
The language of the feed
The key terms around opportunity intelligence, briefly explained.
- Opportunity Intelligence
- Data-driven detection of concrete business triggers that signal buying readiness, instead of static company lists.
- Signal fusion
- Reading several signal worlds in parallel and merging them into one prioritized opportunity with context.
- Match score
- A rating of how well an opportunity fits your service profile, your region and your typical deal sizes.
- Trigger event
- An event that creates demand, such as a renovation budget, an insolvency or a change in leadership.
- Tender
- A publicly announced contract with a deadline and criteria, sourced from TED or national procurement portals.
- Distress
- Financial trouble up to insolvency, which reassigns contracts and opens supplier windows.
- cernaTrace
- Cernavio's module that condenses anonymous website visitors into company profiles and prioritizes them for sales.
- Succession signal
- A registry or market signal for an upcoming owner or shareholder change in the mid-market.
From knowledge to pipeline
In the demo we build your profile live: less than 5 minutes to the first feed from your niche.