Cernavio Academy
Opportunity intelligence, made clear.
How to turn tenders, insolvency signals, succession, news triggers and website visitors into a predictable sales pipeline. Practical know-how, playbooks and the language of the feed, in one place.
Learning path
Five signal worlds, five paths to an order
Every signal world works differently. Here you learn which signals matter, where they come from and how to turn them into a first conversation.
Spot tenders early
Where public contracts emerge, how to sharpen search profiles and never miss a deadline again.
LearnDistressRead distress as opportunity
Insolvency and financial trouble open supplier windows. Recognise opportunity and risk at the same time.
LearnM&A / SuccessionUse succession and M&A
Shareholder changes and sales reshape purchasing decisions. Find the right window to reach out.
LearnTriggerTriggers and construction
Council resolutions, registry and news triggers reveal projects before they go to tender.
LearnVisitorIdentify website visitors
Turn anonymous interest into company profiles, and turn traffic into concrete leads.
LearnFrom the blog
Latest articles
In-depth analysis and practical guides, expanded continuously.
Identifying website visitors: turning anonymous interest into B2B leads
Discover how to identify anonymous B2B website visitors, maintain strict GDPR compliance, and turn silent web traffic into actionable outbound sales pipeline.
ReadTendersHow to find public tenders: the guide for trades and construction firms
Learn how to find public tenders in Germany. This guide for trades and construction firms explains portals, thresholds, deadlines, and automated feed solutions.
ReadConstructionFinding construction projects early: winning building work before it goes to tender
How to find construction projects before they go to tender. Learn to track council resolutions, building permits, and corporate signals in Germany.
ReadSuccession & M&ASuccession and M&A in the Mittelstand: signals for new business opportunities
Discover how to turn German Mittelstand M&A and succession signals into highly qualified sales opportunities and reach new decision-makers first.
ReadGlossary
The language of the feed
The key terms around opportunity intelligence, briefly explained.
- Opportunity Intelligence
- Data-driven detection of concrete business triggers that signal buying readiness, instead of static company lists.
- Signal fusion
- Reading several signal worlds in parallel and merging them into one prioritized opportunity with context.
- Match score
- A rating of how well an opportunity fits your service profile, your region and your typical deal sizes.
- Trigger event
- An event that creates demand, such as a renovation budget, an insolvency or a change in leadership.
- Tender
- A publicly announced contract with a deadline and criteria, sourced from TED or national procurement portals.
- Distress
- Financial trouble up to insolvency, which reassigns contracts and opens supplier windows.
- cernaTrace
- Cernavio's module that condenses anonymous website visitors into company profiles and prioritizes them for sales.
- Succession signal
- A registry or market signal for an upcoming owner or shareholder change in the mid-market.
From knowledge to pipeline
In the demo we build your profile live: less than 5 minutes to the first feed from your niche.